To truly understand the race, though, it’s better to think of it in terms thousands of sailors who have taken part over the years will recognise immediately.
Put simply, The Ocean Race is an obsession.
For over 40 years, the race has exercised an almost mythical hold over some of the greatest ever sailors – many of whom have dedicated years, decades even, in trying to win it. It began life in 1973 as the Whitbread Round the World Race and to this day it remains sailing’s toughest race to run and the ultimate test of a team in professional sport.
Sitting at the intersection of top-level sport and sustainability, The Ocean Race is a relevant and authentic storytelling platform – the ocean is our racetrack, and nature drives us. In 2017-18, The Ocean Race helped to spark a global movement for ocean health – and sustainability remains at the heart of everything we do. Following the 2017-18 edition, The Ocean Race sustainability programme won the prestigious Ocean Tribute Awards.
The Ocean Race is a truly global event, visiting iconic Host Cities on six continents. In 2017-18, over 2.5 million visitors experienced the Race Villages around the planet, and tens of millions more followed the action through our award-winning 24/7 live content beamed back from some of the most remote spots on Earth.
With dedicated Onboard Reporters, the unfolding story of sailing’s greatest challenge is broadcast to millions of fans keeping up to date with the enthralling action. Sporting, human and social stories drive repeated coverage in high-value traditional and digital media, with a highly-engaged audience that saw a social-first storytelling approach in 2017 drive a sharp rise in 25-44 year old fans around the globe.
With seven to nine months of competition and a three to five year cycle of sailing events, sponsorship activations, and sustainability initiatives, The Ocean Race is a comprehensive global marketing platform that reaches all major markets across the world. The Ocean Race offers countless activation and entertainment opportunities and continuous global exposure through the four year cycle plus pre and post-Race European and Intercontinental events and regattas.
The 14th edition of the race will start in Alicante, Spain in 2023. The Race will travel around the world for 7 months managed and supervised from the race control located in Alicante and with stopovers in 8 different countries, before the finish in Genova, Italy.