AKQA
AKQA is a global design and innovation agency under WPP, known for blending creativity and technology, specialized in digital strategy, experience design, and advanced tech like AI and AR.
In partnership with The Ocean Race, AKQA created The Ocean’s Logbook, an interactive global survey that collects emotional testimonies about the ocean’s health to inspire conservation.
AKQA led concept development, campaign messaging, and survey mechanics that supports the “30x30” goal: protecting 30% of the ocean by 2030.